Don Troiano Business
Expert

By Don Troiano–

Before Fashonation launched in 2021, I began my career as a stockbroker working with Smith Barney. I transitioned to open a mortgage banking firm Oxford Home Mortgage LLC in 2001. The firm gained traction until the financial crisis and after the loss of warehouse and credit lines as a result of outside bank failures had to close operations in 2011.   Soon after I launched Americawide Energy an energy supplier and managed the entire licensing process through state regulators and divested in 2014. In 2015 I began learning SEO and digital marketing and eventually opened Market Pros International Inc in early 2017. Though the business operated through the pandemic I began to collaborate with Jenelyn Impis and Henry Hall to produce a new social network dedicated to fashion. We Planned and worked to produce a working site for 12 months and in April 2021 we had a working prototype. The final version offers members a typical social network experience with, photos, videos, connections, followers, and something new. An actual member blog that can rank in search engine results and better still allow the members to earn a percentage of ad revenue their blog generates. The network also rolled out its app in July 2021. In September 2021 the network began to take off with membership growing more than 300% in the first two weeks of September. The site also plans to roll out an instant messenger app in October of 2021.